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Tuesday, July 17, 2012

Pringles Markets Maya Chips

What would you say to a company that used images of the Vatican to sell its foodstuffs? Potential products could include Holy C Wafers (high in vit C!), Original Sin Apple Pie or Thicker than Water red wine.



Maybe it is a bit distasteful. So then why do Pringles feel they can use a cartoon version of El Castillo, a Mayan temple in the ancient city of Chichen Itza located in present-day Yucatan, to sell Mexican Layered Dip chips? It's such a faithful representation, I'd guess the designer Googled "Mexican pyramid" and copied the first image she/he saw. Trying to decide whether a generic-looking pyramid would have changed my reaction.

Working in SF, nearly half my restaurant coworkers were Yucatec Maya, some Catholic, some not. Reality check: there are people who hold traditional Mayan beliefs in the United States and would undoubtedly be concerned by the choice of packaging here. Majority religious groups would be in an uproar over a cartoon- mosque or synagogue or temple being slapped on a snack that sells for $1.50. How about some respect for indigenous minority religions?

Don't want to be the PC Police, but the Maya civilization was one of the first in the world. Trivializing human origins makes this ancient history enthusiast repulsed.


Here's El Castillo in it's non-animated splendor. 




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